Commercial record 2026 · Fully AI entry · France
Second Sun
A beauty film using AI-generated desert light studies, practical product shots, and surreal close-up transitions.
About
Tools
OpenArt · Pika
+1 more in the stack
Method
Fully AI
Human + AI
Efficiency
1,440 CPM
Credits / minute
Genre
Advertising · Commercial
Sable Skin
Runtime
35s
Story record
Synopsis
Second Sun treats skincare as a study of heat, texture, and reflected light. Practical pack shots are surrounded by generated desert transitions and surreal close-up imagery, with every synthetic plate tuned to the campaign’s warm, minimal palette.
AI-specific metadata
AI workflow disclosure
Production efficiency
1,440 CPM
AI contribution
58% AI imagery, 42% practical product photography, edit, and grade
Production stack
AI image
OpenArt
Included in Approx. $1,500 production budget
Used for ai image across concepting, production, and final delivery.
AI video
Pika
Included in Approx. $1,500 production budget
Used for ai video across concepting, production, and final delivery.
Editing / finishing
Topaz Video AI
Included in Approx. $1,500 production budget
Used for editing / finishing across concepting, production, and final delivery.
Human-made vs AI-generated estimate
Budget in tool credits and currency
Total render/generation time
Generated shots vs final shots used
Language
Audience rating
Team
Director
Brand / client
Creative production
AI production
Editorial / finishing
Production format
Community notes
Comments
A convincing product world
by Mira Chen
The balance between practical product photography and generated imagery keeps Sable Skin at the center of the spot.
The stack is useful
by Dev Malik
Seeing the production tools and efficiency details makes the creative decisions much easier to understand.