Commercial record 2026 · Hybrid entry · United States
Zero Gravity Pour
A luxury water spec spot built around impossible floating liquid choreography and macro AI texture plates.
About
Tools
Runway · Midjourney
+1 more in the stack
Method
Hybrid
Human + AI
Efficiency
1,200 CPM
Credits / minute
Genre
Advertising · Brand/spec ad
Orbit Water
Runtime
42s
Story record
Synopsis
Orbit Water commissioned a product film in which a single pour escapes gravity and becomes a moving sculpture. Practical bottle photography anchors generated liquid studies, macro texture plates, and a restrained editorial finish designed to keep the product credible inside an impossible world.
AI-specific metadata
AI workflow disclosure
Production efficiency
1,200 CPM
AI contribution
68% AI-generated imagery, 32% practical product photography and human finishing
Production stack
AI video
Runway
Included in Approx. $1,800 production budget
Used for ai video across concepting, production, and final delivery.
AI image
Midjourney
Included in Approx. $1,800 production budget
Used for ai image across concepting, production, and final delivery.
Editing / finishing
DaVinci Resolve
Included in Approx. $1,800 production budget
Used for editing / finishing across concepting, production, and final delivery.
Human-made vs AI-generated estimate
Budget in tool credits and currency
Total render/generation time
Generated shots vs final shots used
Language
Audience rating
Community notes
Comments
A convincing product world
by Mira Chen
The balance between practical product photography and generated imagery keeps Orbit Water at the center of the spot.
The stack is useful
by Dev Malik
Seeing the production tools and efficiency details makes the creative decisions much easier to understand.